WEBVTT

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The mission of APL Logistics is
to realize our four maxims.

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APLL strives to be the premier
order management provider in the

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world because we are anchored in
the notion of neutrality. We are

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interested in the customer's
goals. At APL Logistics, we

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really position as a partner
that integrates deeply into our

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customers organization. We do
that by positioning as a neutral

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player, giving them the right
tools to enable our customers to

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make the best financial
decisions for their enterprise.

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This is our foundation. We're
taking what we have built - this

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nice order management

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foundation throughout the years
and we're going to take that and

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we're going to expand upon that
and achieve supply chain

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greatness. This is where the
core of what we do, the heart of

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what we do, this is what our
customers will know and

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understand about us, about who
we are and who we want to be and

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how we want to partner with
them. So for us to be the

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premier order management
provider is absolutely a journey

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we will go on. And I absolutely
believe we'll achieve. If we

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look after our people, if we
engage our people, if we develop

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their capabilities and on the
side we're developing our

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technology.

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Get that to become best in
class, everything starts to come

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into place. Everyone works and
strives to deliver that end game

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because at the end of the day,
we deliver.

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We are the company that will
absolutely not let our customers

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down and we have the assets, the
experience and the footprint in

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places like Asia to deliver on
and help solve some very complex

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and difficult problems.

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Maxim 2 is about two things.
It's about making sure that we

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recognize talent and raise
people up wherever they are. We

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want to create opportunities for
all employees because our

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business depends on our
employees being successful, do

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different things within the
organization, learning new

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skills, new capabilities. We're
always trying to build on our

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learning and our development and
training. What you're doing now

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doesn't have to be what you're
doing in two years,

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three years, ten, fifteen and we
want people to be here long

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term. So I'm one example of
that. I entered through the

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management trainee program. I've
been with the company 18 years

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and I've had nine different jobs
in these 18 years. So I'm a

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prime example of APL Logistics
having that commitment to grow

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their people. Secondly, Maxim #2
is about that we're cognizant of

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and aware of the communities in
which we operate and when we can

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to make sure that we're a
positive impact.

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in those communities. Having
such a diverse global

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organization means that we
operate in many different

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countries and communities, and
our people are very much

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involved and want to help those
communities thrive and be better

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places to live and work and
raise their families. It's a

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great way to become more
connected to your organization

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and feel like you're able to
make an impact. It gives your

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company a heart and soul. It
makes you feel like you're

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really contributing.

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Accountability is a Maxim
because it ensures that what we

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say we're going to do for the
employees and for our customers,

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we actually deliver on. Being
held accountable to our

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customers, ourselves, our
employees is at the heart of

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what we do. APL Logistics about
people. We need strong people

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that believe in our culture to
always do what's right for the

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customer. We are working
together as a big family and

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that has  been our DNA for many
years. Everybody's accountable.

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So that's part of the culture.

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We want to promote a culture
around teamwork where respect

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prevails and if you have people
that know how to work as a team

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and there's a good spirit and
culture, that's what it takes to

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be successful, yes. APL
logistics has been working with

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some of the world's biggest
brands for decades. These brands

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trust APL Logistics because
we've been a proven partner to

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them, providing reliable service
and being somebody they can

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trust. We work very hard to
maintain and and even strengthen

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that trust.

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One team, one goal and that is
really authentically who we are

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and how we act. Success starts
and ends with our people. They

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are the reason and the only way
we can be a best in class

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service provider.

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By aspiring to a goal like
employer of choice, that gives

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us the framework to address many
of the issues that we want to

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address, and those are
diversity, inclusion and equity.

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Our organization reflects the
world that we live in, which is

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very diverse. We want a very
inclusive culture, a very

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inclusive company. We want to be
a company that people aspire to

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be part of. We've worked very
hard in APL logistics over the

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years to make APL Logistics.

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the place where people want to
be, we want to invest in,

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continue to invest in, provide
opportunities for employees. I

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love being able to talk to
people and them to say to me,

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you know what, APL Logistics has
a great reputation. We want

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that. We want people to be
excited to come work here. It's

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a reflection of us trying to
create an environment at this

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company where everybody feels
like they can be who they are

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and have opportunities to
succeed. It enables us to create

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the kind of company where

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employees want to come to work,
they're happy coming to work,

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and they know that they're
working on opportunities or

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objectives that are tied to a
much higher goal because at APL

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Logistics, we share the
responsibility of making the

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world a better place.

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