The mission of APL Logistics is to realize our four maxims.
APLL strives to be the premier order management provider in the
world because we are anchored in the notion of neutrality. We are
interested in the customer's goals. At APL Logistics, we
really position as a partner that integrates deeply into our
customers organization. We do that by positioning as a neutral
player, giving them the right tools to enable our customers to
make the best financial decisions for their enterprise.
This is our foundation. We're taking what we have built - this
nice order management
foundation throughout the years and we're going to take that and
we're going to expand upon that and achieve supply chain
greatness. This is where the core of what we do, the heart of
what we do, this is what our customers will know and
understand about us, about who we are and who we want to be and
how we want to partner with them. So for us to be the
premier order management provider is absolutely a journey
we will go on. And I absolutely believe we'll achieve. If we
look after our people, if we engage our people, if we develop
their capabilities and on the side we're developing our
technology.
Get that to become best in class, everything starts to come
into place. Everyone works and strives to deliver that end game
because at the end of the day, we deliver.
We are the company that will absolutely not let our customers
down and we have the assets, the experience and the footprint in
places like Asia to deliver on and help solve some very complex
and difficult problems.
Maxim 2 is about two things. It's about making sure that we
recognize talent and raise people up wherever they are. We
want to create opportunities for all employees because our
business depends on our employees being successful, do
different things within the organization, learning new
skills, new capabilities. We're always trying to build on our
learning and our development and training. What you're doing now
doesn't have to be what you're doing in two years,
three years, ten, fifteen and we want people to be here long
term. So I'm one example of that. I entered through the
management trainee program. I've been with the company 18 years
and I've had nine different jobs in these 18 years. So I'm a
prime example of APL Logistics having that commitment to grow
their people. Secondly, Maxim #2 is about that we're cognizant of
and aware of the communities in which we operate and when we can
to make sure that we're a positive impact.
in those communities. Having such a diverse global
organization means that we operate in many different
countries and communities, and our people are very much
involved and want to help those communities thrive and be better
places to live and work and raise their families. It's a
great way to become more connected to your organization
and feel like you're able to make an impact. It gives your
company a heart and soul. It makes you feel like you're
really contributing.
Accountability is a Maxim because it ensures that what we
say we're going to do for the employees and for our customers,
we actually deliver on. Being held accountable to our
customers, ourselves, our employees is at the heart of
what we do. APL Logistics about people. We need strong people
that believe in our culture to always do what's right for the
customer. We are working together as a big family and
that has been our DNA for many years. Everybody's accountable.
So that's part of the culture.
We want to promote a culture around teamwork where respect
prevails and if you have people that know how to work as a team
and there's a good spirit and culture, that's what it takes to
be successful, yes. APL logistics has been working with
some of the world's biggest brands for decades. These brands
trust APL Logistics because we've been a proven partner to
them, providing reliable service and being somebody they can
trust. We work very hard to maintain and and even strengthen
that trust.
One team, one goal and that is really authentically who we are
and how we act. Success starts and ends with our people. They
are the reason and the only way we can be a best in class
service provider.
By aspiring to a goal like employer of choice, that gives
us the framework to address many of the issues that we want to
address, and those are diversity, inclusion and equity.
Our organization reflects the world that we live in, which is
very diverse. We want a very inclusive culture, a very
inclusive company. We want to be a company that people aspire to
be part of. We've worked very hard in APL logistics over the
years to make APL Logistics.
the place where people want to be, we want to invest in,
continue to invest in, provide opportunities for employees. I
love being able to talk to people and them to say to me,
you know what, APL Logistics has a great reputation. We want
that. We want people to be excited to come work here. It's
a reflection of us trying to create an environment at this
company where everybody feels like they can be who they are
and have opportunities to succeed. It enables us to create
the kind of company where
employees want to come to work, they're happy coming to work,
and they know that they're working on opportunities or
objectives that are tied to a much higher goal because at APL
Logistics, we share the responsibility of making the
world a better place.