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Origin Pre-Retailing Freed Store Space and Cut DC Handling Costs by 15%

A large Australian retailer wanted more innovation from its supply chain partner and needed a redesign that aligned with changing sourcing strategies. A phased set of origin-based pre-retailing initiatives reduced downstream handling and lowered overall cost.

Table of contents

Customer Overview

Challenges

Solution

Results

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Customer Overview

  • One of Australia’s largest retailers
  • More than 180 stores across Australia and New Zealand
  • Three sourcing offices in Shanghai, Delhi, and Hong Kong
  • Annual throughput of about 98 million units

Challenges

  • Existing provider delivered acceptable performance but limited innovation
  • Heavy pre-retailing activity at destination DCs and stores drove up cost
  • Changing sourcing strategy required supply chain redesign

Solution

  • Proposed a phased program of innovation projects after onboarding
  • Shifted selected pre-retailing activities upstream in the supply chain
  • Built flexible solutions aligned with the retailer’s evolving sourcing strategy

Results

  • Freed up 20% of retail store space previously used for inventory handling
  • Reduced destination DC handling and lowered operating cost by 15%
  • Lowered overall supply chain cost through packaging design, decanting, and other innovations

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