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Raw Material Control Tower Improved Visibility and Shortened Transit Time

A leading sporting goods retailer needed better control over raw material flow supporting production in Asia. A Control Tower model improved coordination, created earlier decision support, and reduced lead-time friction across a fragmented supply chain.

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Table of contents

Customer Overview

Challenges

Solution

Results

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Customer Overview

One of the world’s largest sporting goods retailers
Retail vertical: sportswear, sports accessories, and equipment
Services included Control Tower, order management, warehousing, consolidation, trucking, freight management, labeling, and store delivery
Volume: 24 million yards per year

Challenges

Limited visibility and control over raw material flow
Fragmented communication among fabric mills, garment makers, and the customer
High logistics cost and long lead times across multiple providers

Solution

Deployed Control Tower planning and collaboration for raw material shipments in Asia
Centralized procurement of cross-border trucking and ocean freight
Added document preparation, visibility tools, and bonded storage for fast replenishment and dispatch

Results

Improved coordination and control over high raw-material volumes
Milestone visibility from shipment through factory delivery
Lower cost through order management, Control Tower execution, and long-term freight procurement
Shorter shipment transit time

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