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Retail Shipment Visibility in Europe

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Synopsis

Gain speed to market & shipment visibility for leading fashion retailer in Europe.

Customer Overview
  • A major apparel & home fashions retailer, operating over 400 stores throughout the U.K., Ireland, Germany, Poland, Austria & The Netherlands
  • Sourcing from Asia, Europe & the U.S. – shipping over 17k TEUs
  • Key Business Drivers: Opportunistic buying, short buying leads, rapid inventory turn at stores to respond to market trends
Challenges
  • Vast U.S. vendor base inexperienced with exporting on FOB terms was not meeting the CFS cut off, ultimately delaying the merchandise into the stores & missing sales targets
  • Origin logistics operations team lost visibility on shipments for “1st-mile transport” (cargo to CFS/port), relying on vendors to deliver the merchandise
APL Logistics Solutions
  • The retailer’s buyers changed terms of sale to Ex-Works with an objective in achieving faster speed to market and increasing the retailer’s supply chain control & visibility
  • APL Logistics coordinates 1st-mile trucking transportation & manages export customs on behalf of the customer
  • Establish a CFS network using a centroid analysis based on vendor “pick up” locations & historical volumes/trends
Benefits
  • Accomplished a 98% success rate in cargo meeting intended sailing
  • Improved origin logistics operations due to greater visibility & control
  • Improved distribution intake planning due to earlier visibility of shipments
  • Reduced ocean freight costs by 11% due to improved CBM utilization of containers via CFS
  • Lower first cost due to Ex-Works terms of sale and potential to reduce overall costs
  • Achieved target sales projections due to the availability of stock

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